Tagged: marketing

Book Trailers: They Aren’t All Awful

The first time I saw a book trailer, I thought it was a joke. Surely, this wasn’t actually part of the marketing strategy for this big name author, working with a big name publisher? It was, though. And most book trailers are just as bad. Cheesy word art, stock film, and low production values abound.

Yeah, I’m biased – I like my literature and everything associated with it to be quiet. I have a fairly high sensitivity to noise and my two and four year olds use it all up, often before 8:00 am. I’ve never even listened to an audio book. But you know, I’m hip, I’m cool, and I can accept that book trailers are a thing; but if they’re to be a thing, can’t they be a thing done well?

For a deeper analysis of what’s gone wrong with book trailers, check out this from Book Riot or this from The New Yorker. Read on for a few of my book trailer picks: the good, the bad and… the Franzen. Continue reading

The Storytellers Book Club

[UPDATE: ECW Press has extended the contest deadline till December 31st. Plenty of time to review a few of these!]

The Storytellers Book Club is fascinating to me, because while it’s a blatant marketing ploy for Douglas Gibson’s book Stories about Storytellers, it’s also a great idea and very well executed (and remember, I work in marketing, so I have nothing against marketing ploys, blatant or otherwise.)

ECW Press gave me a copy of Stories about Storytellers by Douglas Gibson and The Watch That Ends the Night by Hugh MacLennan in exchange for writing this, so this is basically a sponsored post, but I am totally on board with the concept and think some of my CanLit-loving readers will be too.

So, here’s the deal. There’s a contest that’s valid up till the end of September, so if you want to get in on that, you best get reading.

Stories about StorytellersDouglas Gibson and Stories About Storytellers

Douglas Gibson is kind of a CanLit editor to the stars. He’s worked with big-name Canadian authors that even non-readers have heard of, and public figures like Pierre Trudeau. Here’s the synopsis of his book, Stories about Storytellers:

“I’ll kill him!” said Mavis Gallant. Pierre Trudeau almost did, leading him (“Run!”) into a whizzing stream of traffic that almost crushed both of them. Alistair MacLeod accused him of a “home invasion” to grab the manuscript of No Great Mischief. And Paul Martin denounced him to a laughing Ottawa crowd, saying, “If Shakespeare had had Doug Gibson as an editor, there would be no Shakespeare!”

On the other hand, Alice Munro credits him with keeping her writing short stories when the world demanded novels. Robertson Davies, with a nod to Dickens, gratefully called him “My Partner Frequent.” W.O. Mitchell summoned up a loving joke about him, on his deathbed.

Stories About Storytellers shares these tales and many more, as readers follow Doug Gibson through 40 years of editing and publishing some of Canada’s sharpest minds and greatest storytellers.

The CanLit Classics

Storytellers Book Club

Gibson has selected five CanLit Classics from Stories for The Storytellers Book Club:

Robertson Davies’ What’s Bred in the Bone
Hugh MacLennan’s The Watch That Ends the Night
Mavis Gallant’s Home Truths
Alistair MacLeod’s No Great Mischief
Alice Munro’s The Progress of Love

I’ve read none of these. No Great Mischief was on my radar, as is everything by Munro, but I hadn’t even heard of MacLennan or Gallant, and I’ve been wary of Davies since I read Fifth Business in high school. This list is enticing to me because it’s challenging and not totally obvious. I appreciate representing female authors in this list (almost half! Progress!) though I must point out that the ratio of female to male authors addressed in the Stories About Storytellers book is abyssmal, a fact that Munro talks about in the introduction. Continue reading