The first time I saw a book trailer, I thought it was a joke. Surely, this wasn’t actually part of the marketing strategy for this big name author, working with a big name publisher? It was, though. And most book trailers are just as bad. Cheesy word art, stock film, and low production values abound.
Yeah, I’m biased – I like my literature and everything associated with it to be quiet. I have a fairly high sensitivity to noise and my two and four year olds use it all up, often before 8:00 am. I’ve never even listened to an audio book. But you know, I’m hip, I’m cool, and I can accept that book trailers are a thing; but if they’re to be a thing, can’t they be a thing done well?
For a deeper analysis of what’s gone wrong with book trailers, check out this from Book Riot or this from The New Yorker. Read on for a few of my book trailer picks: the good, the bad and… the Franzen. Continue reading