Tagged: Douglas Coupland knows what’s up
What I’ve learned from five years of blogging
#1. That I will always click on a post titled “what blogging has taught me” or “blogger confessions” or “blogging life lessons,” even though:
#2 Those posts always say the same fucking things.
So this is not that. I’m not going to tell you to have an editorial calendar or to be consistent or to do guest posts or to use SEO techniques.
Life lessons were on my mind when I was asked to appear on Seen and Heard in Edmonton. The premise of Seen and Heard is brilliant, and will probably take off in other cities before you know it. Karen Unland interviews local bloggers about what they do, and why, and where they’re going. Not only is it fascinating for bloggers, but it’s a great way for people to find local perspectives on whatever they’re into. I’m guest #5. The other four have included bloggers who write about theater, business, food, and history. Seen and Heard also rounds up the best weekly blogs and podcasts every Monday morning, which is just a great way to start the week.
So – what wisdom could I impart to the Seen and Heard audience? I thought back to my biggest blogging moment this year, attending Book Expo America. Then I read this interview with burnt-out mega-blogger Dooce about why she’s quitting:
In 2004-5, I was the first personal website to take advertising. Now it’s why you start one. If you’re doing it for fun there’s nothing to worry about. If you’re looking to make an income, this is not a good way.
I rolled my eyes a lot at the BEA blogger con. So many panels about growing your audience and doing sponsorship and MORE content FASTER… featuring panelists who do not making money from blogging. The only ones making a living either work for Book Riot or spun their blogs into books. I heard “fun money” and “champagne money.” I heard bloggers admit that they were uncomfortable with affiliate links and that they didn’t even make any money from them. And book bloggers burn out all the time due to demanding schedules and publishers and expectations.
What’s the point? If you’re a hobbyist, like the vast, vast majority of book bloggers are, why kill yourself to post weekly, or get all the latest ARCs? Why not post when you want, when you really have something to say? Unless you’re out to make serious money or advance a career in the same field as your blog, none of this stuff matters.
Click here to listen to Karen interview me and to read my list of blogger/podcast recommendations. Also check out the first half hour of the latest Write Reads podcast for more in this vein – Kirt and Tania talk to recently-burnt-out Rick of Canon Fodder/Through the Pages about what’s wrong with book blogging, and I wanted to jump through the computer screen and say “yes!” to all of it.
Okay, one Life Lesson: Whatever you’re worried about when it comes to your blog, no one cares as much as you. Do you think the blogosphere will grind to a halt if you don’t post that weekly meme? Do you think your readership will unfollow and denounce you on social media if you don’t participate in the latest hashtag? I promise you no one will notice. Keep blogging when you can, until you don’t want to anymore. That’s my plan.